“You don’t really advertise the podcast.” You have no idea how often I hear this. Quite a lot, in fact. I jokingly refer to myself as the most invisible podcaster on the face of the planet. Oh, I do have the Facebook page for me as a podcaster. If you are interested or inclined its located here. But I am seriously terrible at self-promotion – I always have been.
Consider – there are far more well known podcasts out there with much, much larger followings than I have. Druidcast with Damh the Bard. The Wigglian Way with Mojo and Sparrow. Down at the Crossroads with Chris Orapello. All fantastic, and top-notch shows. And none of which I would ever consider myself to be on-par with. But then, that’s something that’s never really been a part of the Pagan pod-verse — competition. And in my eyes, that makes this small community of folks a very unique and wonderful group of folks. We even try to promote amongst ourselves — sometimes to great results… but there’s that point: results.
I have been podcasting for close to nine years. Nine? Yeah, something like that. I have honestly started to lose track of how long — simply because its not that important to me. Just like the download stats for the podcast don’t really matter to me that much. I peek every once in a while — typically about every three months or so. But the numbers just don’t mean much to me. The first two or three years of putting out podcasts, it meant a ton to me. I checked nearly every day to see how things were going. I worried and fretted over shows that didn’t download at high numbers like others. I obsessed over the numbers like a soccer mom with her oldest child playing in their first season. And then…I didn’t.
I don’t really have an answer for why I stopped really paying any attention to the numbers. I just did. And when I put “From the Edge of the Circle” to bed and brought up “Upon a Pagan Path” — the numbers meant even less to me. Even when others asked for the numbers, it was hard to really put any significance to what those download numbers meant to me. I guess that makes me a bad podcaster of some sort….
But lately, I have been getting questions about getting the word out about the existence of the show. I’ve heard people quietly stating that they really wished I would promote the podcast a bit more than I do. And people asking why I don’t promote the shows more than I do. And I have begun to wonder just how I could do that.
Granted, getting the podcast back on track with regular timing of shows would be best. There’s a plan in place for that to start happening with the upcoming episode that’s coming this weekend. I promote the podcast through the same Facebook and Twitter posting models that I currently use for the blog. So, aside from putting flyers under the windshield wipers of cars at the local Wal-Mart parking lots…I’m at a touch of a loss.
Interviews of me on other podcasts (you have no idea how much I recoil in horror at that thought – what the Nine Hells would *I* have to say that anyone would want to hear)? 20-second promos for other podcasts? I have always relied on the wonderful tool of “word of mouth” from listeners to help out there…. I’d do smoke-signals, but I think the local volunteer fire department might have something to say about that….
Yeah, when you get pecked enough…you start to say ouch. Well, I’m not only saying “ouch”, but I am also wiping away blood…time to put the podcast back on the rails. Time to make the train go again….